Email & Newsletter Marketing:
With the rise of the mighty social media sites, many people will tell you that email marketing is dead and buried! Nothing could be further from the truth.
Done properly, the humble email is still one of the best forms of marketing any business can do, and social media has just made it more powerful.
If you are not collecting email data from your clients, visitors to your website, social media sites or your business, then you are missing out on a very valuable marketing resource.
Why is email marketing so powerful? Because it moves the conversation to a private, personal one on one environment – the inbox
The power of having an intimate one on one conversation with your clients or prospects is invaluable, but it has to be done properly to pay dividends! Do it the wrong way and all you do is alienate your clients and lose business.
Simply send numerous emails or newsletters that offer little value will not work. There must be an exchange of value. If your clients are going to give up their valuable time to read your email, then you must provide valuable information that is of benefit to ‘THEM’.
If your content is good, it strengthens the relationship between you and your client. It builds their trust, positions you as the expert to be listened to and encourages sharing that information with friends, inspiring referrals, which of course leads to new clients.
Developing quality, niche specific content that your clients will value and share is an art. We are artists – call us!